The internet is a global marketplace, with new customers regionally and internationally waiting to hear about your company; its products and services. You can quickly increase your customer base by establishing a unique digital presence and optimizing your website for relevant keywords related to your business. This will help to ensure that your business shows up first when potential customers search online for products/services you offer.
Here are 5 other reasons your business needs a website in 2019:
1. Sell Faster, Decrease Overheads
You can attract clients actively looking for your business/service and convert them to sales online without having to: mobilize a huge sales team, do cold-calls and waste time pitching to non-interested persons. Depending on the type of product/service you offer you can even sell directly through your website.
2. Increase Marketing ROI (Return On Investment)
Its significantly cheaper to design and maintain a website than to pay for traditional, expensive TV, radio and newspaper ads. A website will work for you 24/7, 365 days of the year and you can easily tweak/optimize its contents as needed to increase conversions.
3. Focus On Core Business Operations
Having a website allows you to focus more on core business operations than actively trying to market your company. A website will generate business for you while you sleep, while you work, while you’re away on vacation; it never gets tired .
4. Be More Competitive
The only way to remain competitive is to increase marketing activity on new and emerging media platforms e.g. social media and PPC (pay-per-click) ads. A fully functioning, on-brand website is a key component in any modern marketing strategy as customers tend to be directed to the company website to complete conversions i.e final purchase or demo request.
5. Control the Narrative Surrounding Your Brand
Consumers now have more power than ever to promote/tear down your brand; with a single Whats App message/tweet. By creating and actively updating your website with content that engages customers and promotes your brand, you can better ensure that when persons look your company up, they find the information that you want them to.
Daley Design is a full service digital marketing agency located in Kingston, Jamaica. We build stunning, on-brand websites for our clients and implement innovative strategies to drive relevant traffic to and conversions from the sites. Request a free consultation today at:https://daleydesign.net/contact/
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